Sacramento’s #1 Live Streamer. Former Cop. Licensed PI. Unfiltered Street News.
About
Lance The PI News is Sacramento’s #1 independent live news operation — delivering real-time police scanner coverage, breaking news, and street-level reporting through the eyes of a credentialed professional.
Lance Casey brings over 12 years as a law enforcement officer and 25+ years as a California Licensed Private Investigator (License #27617) to every broadcast. This isn’t hobbyist content — it’s professional news coverage backed by decades of field experience.
While most independent streamers cover news from a cell phone, Lance The PI News operates with professional camera equipment and a LiveU broadcast transmission system — the same technology used by major television news networks to deliver live signals from the field.
Every live stream broadcasts simultaneously across 5 platforms — YouTube, Facebook, Kick, Twitch, and TikTok — reaching a combined audience of nearly 200,000 followers and generating over 2.25 million monthly views.
Professional Broadcast Technology
Powered by LiveU — the same broadcast transmission technology used by major TV news networks
Simultaneous live distribution to YouTube, Facebook, Kick, Twitch & TikTok
12 Years Law EnforcementFormer police officer with street-level expertise
25+ Years Licensed PICA PI License #27617 — credentialed professional
LiveU Broadcast TechnologySame equipment used by major TV news networks
5 Simultaneous Live StreamsYouTube, Facebook, Kick, Twitch & TikTok at once
Press CredentialedField journalist with professional press credentials
97% U.S. AudiencePremium domestic reach — not a global scatter audience
Reach & Audience
| Platform | Followers | Monthly Views | Key Highlight |
|---|---|---|---|
| TikTok | 87,100 | 656,044 | 147.8K top video • 5,018 shares |
| 50,000 | 483,000 | 97.2% U.S. audience • 69% suggested reach | |
| YouTube | 28,155 | 312,000 | 57.8% TV viewers • 26,600 watch hours |
| 26,600 | 795,427 | +613.5% reach growth • 8,321 shares | |
| Email List | 1,966 | — | Direct subscriber access |
Audience Demographics
Core buying demographic: Ages 35–65+
Consistent male-skewing audience across all platforms
Majority watch on television — lean-back, engaged, high-attention viewing
Content
01
Live street reporting, breaking news, police scanner coverage, and neighborhood incident reporting. Real-time coverage as events unfold — unedited, unfiltered, professional.
Live police/fire response, breaking incidents, neighborhood coverage
02
PI tips, license plate lookups, phone number searches, and how-to investigative content. This category drives some of our highest viral numbers — 147.8K+ views per video.
How to find an address, license plate lookup, phone number reverse search
03
Custom short-form videos produced specifically for sponsor businesses. Previous examples include content created for Sacramento personal injury law firms, distributed across all platforms.
04
Dedicated product reviews published on YouTube and repurposed as Shorts/Reels. Reviews are authentic, field-tested, and reach a general consumer audience — not just professionals.
Track Record
Exclusive logo banner on all live streams, verbal shoutout every broadcast, link in all video descriptions. Multi-month engagement demonstrates sustained ROI and sponsor satisfaction.
Custom short-form video produced and distributed across YouTube, TikTok, Facebook, and Instagram. Personal injury law firm serving Sacramento and Roseville, CA.
▶ Watch Sample ContentCustom short-form video produced and distributed across all platforms. Personal injury law firm serving Sacramento and San Francisco, CA.
▶ Watch Sample ContentDedicated product review published on YouTube and repurposed as Shorts/Reels. Cell signal booster for vehicles — reviewed in real field conditions.
▶ Watch ReviewDedicated police scanner review published on YouTube. Reviewed by an active scanner user with 25+ years field experience — authentic authority-driven content.
▶ Watch ReviewSponsorship
Own The Broadcast — One Sponsor. Total Exclusivity.
Lance The PI News accepts one exclusive sponsor at a time, giving your brand complete ownership of our live broadcast presence across 5 simultaneous platforms. Your logo. Your message. No competition.
Premier sponsors unlock addition of: X (Twitter) • Rumble • LinkedIn
Available as independent purchases
Short-form video featuring your business, produced and published across YouTube, TikTok, Facebook, and Instagram.
Standalone email sent exclusively about your business to our full 1,966-subscriber list.
Dedicated review of your product published on YouTube and repurposed as Shorts/Reels across all platforms.
“This video sponsored by” segment integrated into news content videos, distributed across all platforms.
Partner With Us
Put your brand in front of America’s most engaged news audience — established consumers aged 35–65+ watching on television screens across the United States. Contact us to discuss availability and rates.